Studio Franchise. Exhibition.
The Studio Franchise exhibition created by Ryan McGinness for La Casa Encendida will be open to the public beginning February 5. Ryan’s studio which can be found in Espacio C, will not be an exact recreation of the artist's studio but a new one created and inspired by certain guidelines of his original studio in New York. It will be in full operation during opening hours of the center and will be honored by the presence of the artist. A casting call was conducted in order find and hire Ryan McGinness clones or duplicates to serve as assistants in the studio for the duration of the exhibition.
As the primary drive of Ryan’s art practice concerns itself with the creation of and (re)production of original symbols, this new Madrid studio and the assistants will serve as symbols of the artist’s New York studio and as symbols of the artist himself. Furthermore, the studio and the assistants are not reproductions of the original, rather, they are productions based on the original. This is the essence of the franchise concept—not the deployment of reproductions or duplicates, but the production of originals created within a set of acceptable pre-determined guidelines—symbols with no referent, but that exist in their own right.
Espacio B will have paintings and sculptures in the making, empty frames, extensive sketches for compositions and paintings on the walls, boxes, plans for the exhibit taped on the wall, stairs, setting-up materials and tools, etc. During the course of the exhibit, the finished works created in the studio will be moved to Espacio B for viewing. McGinness will count on the help of participants in creating these works in the studio. Wanted Ryan McGinness.
Studio Franchise is moreover, an exhibit completed by selected works from different collections to show Ryan McGinness’ latest works in Espacio A.